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Google Apps Authorised Reseller Status

Tuesday, 24 August 2010

Mr Search becomes Google Apps Authorised Reseller

Mr Search today announced it has become an authorised reseller of the Google Apps suite of communication and collaboration tools.

Joel Kingston, Director of Mr Search, is excited about adding Google Apps to the range of business web services his company already provides.

"We are all about giving small and medium businesses complete online solutions, and Google Apps fits perfectly into this; providing our clients with the very latest in Cloud Computing technology, while saving both time and money" he said.

"As well as offering industry leading Google Advertising services for business, website design and web hosting, we can now help them streamline their everyday business activities like email, calendar and documents with Google Apps, giving them the full spectrum of business management tools. So many Australian's now own web enabled smartphones, and Google Apps allows for easy access to push enabled email, calendar and documents while out of the office, with a huge 25GB of email storage capacity".

Google Apps brings simple, powerful communication and collaboration tools to organisations. With Google Apps, users can use applications such as Gmail webmail service, Google Talk instant messaging service, Google Calendar calendaring service, Google Docs program, Google Sites web application, and Google Video for business on their own domain to work together more effectively. Best of all, it's all hosted by Google, so there's no hardware or software to download, install or maintain.

For more information on our Google Apps program please contact us here.


Google, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites and Google Video are trademarks of Google Inc.




Australian's Spend More Time Online in 2010

Wednesday, 10 March 2010

Joel's musings:
A recent article in The Courier Mail, based on the Nielsen 2010 Internet and Technology Report, found that Australian internet usage and time spent on the web continued to increase throughout 2009. Surprise, surprise! The average Australian now spends a total of two working days online every week! This is an increase of 9 percent from the 2009 results, and highlights just how important the internet has become to the every day Australian, as a research tool, for shopping, communication, and entertainment.

Your businesses online web presence, has never been more important. It's one thing for your company to have a website, but here are a few questions to ask yourself:

  • Can customers who are already searching Google for services which you provide, find your website? Being found on the first page of Google Search results is imperative. Our Google Adwords experts are able to program, maintain and optimise a highly comprehensive Google AdWords campaign for your business, delivering guaranteed front page Google Exposure for all your important keywords. Get in contact today, for fast, professional service.
  • Does your company website give prospective customers the best possible impression of your business? If you are serious about winning customers business, you need to ensure your website is as good, or better than all your competitors sites. Prospective customers make a judgement about your company, and whether they will stick around on your website within 5-10 seconds of arriving. It's crucial to send them a good first impression!
  • Are you able to track what customers are doing on your website once they get there? Where did customers come from? Search engines? Referring websites? Yellow Pages? What marketing and advertising mediums are bringing through the largest amount of traffic? What times of the day are the busiest (in terms of website traffic)? Which search keywords are most effective at converting traffic into enquiries and business? You get the idea! Knowing this information is so important in making advertising and marketing decisions which will deliver highest return-on-investment for you.
  • What web browsers and operating systems do your web visitors use? Does your website load correctly on all these platforms? No point taking traffic through to a seemingly dysfunctional website.



I have generated a graph, based upon Australian Media Consumption:
australia time spent online media consumption nielsen



You can access the full Courier Mail article here: http://www.news.com.au/technology/two-working-days-a-week-spent-on-the-internet/story-e6frfro0-1225835730777
Or read on below:



Two working days a week spent on the internet:

AUSTRALIANS are spending more and more time online, with the average internet user investing more than two working days on the net every week.

Generation Y is even more committed to the internet, spending almost a full day and night online each week, but Baby Boomers are jumping on board the trend too, spending almost as much time online as they do watching television.

Details of Australia's love affair with the web were revealed today in Nielsen's 2010 Internet and Technology Report.

The study of 2371 Australians showed internet use jumped nine per cent from last year, or an extra 90 minutes each week, and the average Australian internet user now spent 17.6 hours online every week, or 19.7 hours if they had broadband internet access.

Men spent more time online than women, by an average of 3.1 hours, and those aged between 16 and 29 were the biggest internet users at 22 hours per week.


But this extra time online did not stop Australians investing more minutes in other media, Nielsen online business managing director Matt Bruce said.

Television viewing simultaneously increased 30 minutes to 13.4 hours per week on average, he said, as Australians engaged in "media multi-tasking" and used technology such as personal video recorders to control their media viewing.

Australians also spent more time reading newspapers (3.2 hours), listening to radio (13.4 hours) and reading books (5.6 hours) each week, though they invested the same amount of time reading magazines and exercising as in the past year (2 and 5.2 hours respectively).

The Nielsen report mirrors Australian Bureau of Statistics findings that more than five million households had broadband internet access in June 2009, an increase of 700,000 homes on June 2008.

A further 900,000 Australian homes had basic internet access, the ABS found, out of a total of 6.4 million households with a computer.

Labels: australian media consumption, Nielsen's 2010 Internet and Technology Report, time spent online




Web Advertising & Google Analytics

Friday, 15 January 2010

Joel's musings.

Did you know that only 28% of websites make use of Google Web Analytics!? To be completely honest, when I first saw this figure, I was barely surprised. It seems there are very few businesses who see the value in web analytics.

Let me briefly explain. Without Google Analytics and Conversion Tracking, you are essentially bringing traffic through to your website, crossing your fingers, and hoping you may receive emails and phone calls. A bit like operating a checkout register and serving customers blind folded. Google Analytics allows all your advertising to be measured and optimised based upon the results achieved.

Here are a few questions which you, or your web advertising manager should be able to easily answer:

How did customers find my website? What percentage of traffic came through from Google? How about the Yellow Pages?

How much time did customers who came through to my website spend there?

Which Google keywords keep people on my website for the greatest amount of time?

What pages within my website are most popular?

What page on my website do the greatest number of people leave from?

What times of the day does the greatest number of customers come and look at my website?

What countries and states does traffic come from?

All this analytical data allows more informed advertising decisions to be made, and ensure that highest ROI is being achieved.

Here's the article from factual.com (http://blog.factual.com/very-large-websites-table-now-on-factual)

Like most respectable geeks, we at Factual get pretty excited about data. And sometimes we get so excited about something that we want to make sure our data geek brethren are aware of it. Today we have something that falls into that category. CommonCrawl.org, a non-profit web crawler, provided a data set of about 4 million websites (primarily hosted at Top Level Domains as well as some popular subdomains) with 30 various attributes. That's about 350MB -- not a shabby corpus of data to be made available to the public. The attributes on these 4 million websites include information on what's on the page (i.e., “contains a Twitter link”), what technology was used (i.e., "server"), and what crawling rules are set-up (i.e., "excludes GoogleBot"). The websites come from the CommonCrawl repository, which consists of over 3 billion URLs, and is a reasonable representation of the Internet, not to mention an interesting slice of what's happening on the Web.

A couple of interesting things we noticed were...

28% of websites have Google Analytics –- pretty impressive, while 12% of the sites have AdSense. (Side note: we're using the count of GetContentResults=Http-200 for the denominator, since it's not fair to count the sites that CommonCrawl was unable to get content from.)

5% of websites have a Twitter link and 5% have a Facebook URL, yet only 2% have both a Twitter and a Facebook URL. It'll be interesting to see how this changes over time.

The top five versions of Apache discovered are 2.2.11 (210,984 instances), 2.2.3 (200,065 instances), 1.3.41 (168,660 instances), 2.2.14 (166,644), and 2.0.52 (97,004 instances).

A bunch of very long names had enough linkage to get included in the crawl. Here's a fun one: http://iwillusegooglebeforeaskingdumbquestions.com/. Apparently they don't use Google Analytics.

You can check out the specific regular expression list on the table, just click on the "Discuss" tab. If you have any suggestions or see something wrong, chime in on the thread and let us know!

Since this data set is now on Factual, it is open for the world to share, collaborate, and mash. That's how our data sets roll! However, unlike most of the tables on Factual, this table is read-only, meaning cells can't be edited by inputting new data. Since this is CommonCrawl's analysis, it made more sense to place restrictions on who could change/add to the data.

Of course, there's still plenty of things you can do with the data. And if you want to join or merge data from another table to this one, this won't impact the original table; you simply have to do a "save as" and effectively fork it. However, if you do this, we suggest that you mention it as a thread in the "Discuss" tab. That way the community can track the various related data sets.

All of the data is available through the Factual API and anyone with some programming skills can build innovative apps on top of this table and/or any related ones. The sky's the limit. Indeed, as large as this data set already is, this is just the beginning of life for this table. Hopefully we'll see it grow and improve, and potentially power exciting products.

We believe that open and collaborative data is not only important unto itself, it also drives innovation. Removing the hassles associated with data licensing and data curation (verification, de-duping, updating) can free folks to concentrate on building the apps themselves. Perhaps over time, developers will see data as another layer in the open solution stack. Like the other open software elements in the stack, if others give back to the community, the resources can multiply and quickly surpass closed enterprise versions.

When we shared it with Creative Commons, their CTO Mike Linksvayer emailed us this response: "I am wildly enthusiastic about collaborative, web-scale analysis of the web itself, which is likely the best path to a more complete understanding and appreciation of the impact of Creative Commons. CommonCrawl and Factual are each extremely interesting in this regard, for providing web-scale data and a unique take on collaborative data curation." We couldn't have said it better ourselves.

If you have any suggested attributes or just general questions on how you can use the table, feel free to start a thread on the Factual Developer Google Group.



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