Increase in Online Ads

Increase in Online Advertising despite Tougher times

Online advertising is continuing to expand with analysts expecting that the worsening economic conditions will accelerate the share of ads being placed online at the expanse of traditional media.

The Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report is projecting that online advertising market will pass the $2 billion mark in the next year. The latest report, which was put together by PricewaterhouseCoopers, indicated that last year’s online revenues was around $1.7 billion, which was a healthy increase of around 27 per cent compared with 2007. Search and directories advertising made up nearly half of the sales.

Communications, cars, finance and computers products comprise about 50 per cent of the advertising content. IAB Australia chief executive, Paul Fisher, said that he expected that the online sector would continue to benefit from the shift in expenditure and that total revenues would exceed $2 billion soon.