Wednesday, 13 May 2009
Over 90% of Australians use Google Search on their desktop computers, but with increasing numbers of Australians making regular use of their iPhone, Blackberry, Android Mobile, or other 'Smart Phone', the importance of this market to businesses should not be underestimated.
I presumed that the market share figures for mobile search (e.g. people searching the web from their phone) would be very similar to that of desktop search figures. This however is not the case. Through Google Mobile Advertising, businesses can now reach an even greater number of searchers, in fact, over 97.5 percent!
By Chris Thompson
You may think Google (GOOG) dominates the US search market, with 63.7 percent of all searches conducted in the United States compared with Yahoo's (YHOO) 20 percent. But you haven't been looking at mobile Internet devices, which everyone agrees will be the most dynamic and explosive piece of the online world for years to come. According to a new report from the Internet marketing firm Net Applications, Google accounts for 97.5 percent of all mobile phone searches. 97.5 percent. Now that's what we call dominance...
See the full article from Reuters: http://www.reuters.com/article/bigMoney/idUS53191739520090507