Google Analytics Professionals

Monday, 22 June 2009

Mr Search offers clients an end-to-end online marketing service. A vital part of any successfully marketing strategy is measuring the results, analysing them, and ensuring these results are utilised to further improve marketing techniques. For this reason, Google Analytics — Google's enterprise class web analytics package, is an important part of the proactive account optimisation we conduct on an ongoing basis. Mr Search has been a Google AdWords Qualified Company for some time now; however, when Google recently introduced the Google Analytics Professionals program, Joel (company director) didn't hesitate to sit the test right then and there, immediately passing the exam with flying colours. Mr Search is therefore now officially qualified by Google as both a Google AdWords Qualified Company, as well as a Google Analytics professional.

We are thrilled to have received this new level of Google Analytics qualification so quickly, and look forward to continuing to provide our clients with the highest possible level of service.

You may be asking....
So what is Google Analytics anyway, and what relevance does it have to my website or my business!?

It's one thing to bring qualified traffic through to your website from Google (or any other traffic source for that matter); however with today's technology, we are able to gain a good understanding of what people are doing on your website once they get there. I can't stress the importance of this, because all too often, people are bringing through traffic to their company website, but have no idea what happens beyond this point!

By embedding an advanced Google Analytics Tracking code throughout your website, and through analysis of your web analytics, we are able to answer questions like:

Does traffic from Google, the Yellow Pages or Facebook stay on my site for the longest amount of time, and which traffic source is most likely to convert into an enquiry or sale?
Which keywords keep people on my website for the greatest amount of time?
Which keywords have the lowest bounce rates
Which keywords cause people to visit the largest number of pages on my site?
What geographic areas are people visiting my site from? From Australia? Victoria? NSW? QLD?
What times of the day do people most like to visit my site?
What pages within your site are most popular, and which pages may need some work?
What page of my website are people most likely to exit on? etc

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