Google's innovative Instant Search is now going LIVE on Google Australia. Google Instant is a new search enhancement that shows results instantly as you type.
Using Google Instant
To use Google Instant in Australia, simply navigate to Google.com.au, and ensure you are signed into your Google Account (use the 'sign in' link on the top right of the Google.com.au page if you are not already signed in). Once signed in, you'll begin to see search results as you are typing before you even hit the search button.
The impact of Google Instant on your business?
What does this mean for your business and for companies using Google Advertising in general? With Google Instant, Australians are now running more searches than ever, and finding results even faster. It's now even more important that your business shows on Google within the top few search results, since prospective customers expect instant results (and this is now possible with Google Instant), and secondly, since the results are pushed slightly down the page (due to search suggestions). Make sure you're reaching prospective customers who are already searching on Google for all the products and services you offer.
Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.